Sales Training: The Need for Social Media for Your Philadelphia PA Business
The landscape of social media has changed exponentially in the past ten years. It’s impossible to predict where social media will be in the next ten years.
In 2013, using social media is a minimum requirement for any business professional, whereas five years ago, social media was almost exclusively used to build and maintain friendships. However, social media today, for businesses, is mainly used for professional development.
Executives are now turning to social media networks more often with the desire of advancing their professional development. Currently, some executives hire assistants who handle only the company’s social networking accounts. The key is now to be seen on as many different platforms as possible.
According to a recent survey, over 60 percent of business executives agreed that online visibility is the primary reason why they are on social networking sites. They believe that there is a direct correlation between professional success and being seen on social networking sites. By appearing on multiple social networking sites, executives are able to attract better prospective employees and are able to establish stronger connections with other executives. You are also able to join small and personalized groups with the functions of the groups tailored towards your interests and needs. (i.e. school, locality, type of business, etc…)
Joining a smaller and more personalized network makes it much easier to maintain confidentiality and anonymity, something that is very important to many executives.
Sales Training Can help with an Informative Social Media Profile to Improve Your Philadelphia PA Company
One-quarter of the executives said that they were contacted because of their social network profile and this number is only going to increase as the importance of social networking in business continues to grow. Job seekers should take a look at executives’ social networking pages as well because they have a lot of what recruiters are looking for.
Here are a couple of examples of what an executive would have on their social networking page:
- Examples of leadership
- Networking connections
- Online recommendations
- Press releases
- Volunteer work
- Civic duties
- And many more
“It’s not only what you know, but who you know,” when it comes to business. Social networking provides a great opportunity to expand your overall networking profile; you never know who you’ll meet on a social networking site. As word of mouth is still one of the most powerful marketing tools out there, the more people you know the better positioned you are for success.